Built by a biomedical-engineer.
Not by a marketing agency.
SJ iTech is a Sydney digital agency that builds the full growth system for owner-operated dental practices in the Hills District and Northern suburbs. Founded by Dr. Peyman Obeidy after 15+ years building AI and automation systems for healthcare.
Dr. Peyman Obeidy
Founder & CTO · SJ iTech Pty Ltd
Peyman spent 15+ years building AI and automation systems for healthcare — including senior engineering work at Siemens Healthineers on medical imaging AI, and postdoctoral research linked to Harvard Medical School. He holds a PhD in Medical Science from the University of Sydney.
SJ iTech exists because Australian dental practices kept asking the same question: “How do we use AI to grow without losing the clinical feel?” The answer wasn’t another SEO agency — it was a full growth system.
Four ways we grow
your practice.
Every engagement runs against these. They’re what stops us from becoming a generic SEO shop.
We sell the system, not the service.
Most agencies sell SEO. We sell Found → Chosen → Booked → Followed. SEO without conversion is wasted clicks. Conversion without follow-up is wasted leads. The system closes every leak.
Sydney-owned. Hills + North only.
We don't take dental practices outside the Hills District and Northern suburbs. Local market knowledge — competitor mapping, suburb-by-suburb keyword intent — is the wedge. We can't do that nationally.
PhD-led, not pitched.
Strategy work runs through Dr. Peyman directly. The same person who shipped imaging-AI systems at Siemens designs your growth system. No three-layer agency hierarchy.
Guaranteed or we don't deserve to be paid.
90-day ranking improvement guarantee on every engagement. If you don't see measurable ranking progress inside 90 days, you don't pay for month four. Simple.
Talk to Peyman.
60-minute growth audit. No pitch. Walk away with a written priority order across all four stages — Found, Chosen, Booked, Followed.