Execution. We ship. You watch.
Strategy without execution is a slide deck. Here's the cadence we run — sequenced so each cycle compounds on the last.
Foundation Sprint (Weeks 1–2)
GBP optimisation, NAP consistency, technical fixes from the audit punch list, schema, Core Web Vitals.
Core 30 Build (Weeks 3–8)
Homepage + category pages + service pages with editorial linking. Mobile-Chrome-formatted, AHPRA-aware copy.
AI Answering (Week 4)
24/7 voice receptionist, after-hours overflow, follow-up sequences. Lives alongside the SEO work — not bolted on later.
Workflow Automation (Week 6)
Booking, intake, recall, review-request, reporting. PMS integration where supported (Cliniko, Nookal, HotDoc).
Monthly Loop
Run rank map → check Top 3% → ship topical or geographical content → fortnightly strategy call → next cycle.
Transparent Dashboard
Live rankings, traffic, leads attributed, AI-search visibility (ChatGPT/Perplexity). No black-box reporting.