The Strategy. Sequence is the moat.
Every fix on its own is small. Sequenced correctly, each fix makes the next one cheaper, faster, and more compounding. Strategy is where we lock the order.
Priority Order
Audit findings ranked by impact vs effort vs blast radius. We start with the levers that unlock the next three.
90-Day Roadmap
Week-by-week deliverables, owner per task, and stop-criteria. Not a Gantt chart for theatre — a working plan we ship against.
ROI Projection
Conservative and stretch lead-volume projections per stage. Tied to your booking value, not vanity metrics.
KPI Selection
Three north-star metrics, three guard-rails, and the dashboards. We agree what success looks like before we touch anything.
Risk + Rollback Plan
What we won't change yet, what we'll A/B, and how we revert if a Google update hits mid-cycle.
Stakeholder Sign-Off
One 60-minute working session. You leave with the plan, the budget, the timeline, and the success criteria — written.